Histories of Political Public Relations (The History of Public Relations)

"Despite strong arguments which have been exploring the influence of PR on public information, propaganda, the development of nation branding and policy making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline which aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying. Responding to this challenge, this book explores PR's historical connection to government communication. The Editors assemble respected contributors to explore government PR through a series of micro histories and also examines larger theoretical issues including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, whilst health and climate scientists warn there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant. This book will add knowledge and understanding to the fields of PR history and historiography.