Richard Prince: photography: fiction becoming true: [exhibition, Albertina Museum, Vienna, April 17 - August 16, 2026]

The billboard cowboy as icon: a retrospective volume assembling the work of Richard Prince, known for his appropriations of advertising images. One of the most renowned and polarizing artists of our time, American painter and photographer Richard Prince rephotographs the iconic cowboy from cigarette ads and places him in a new context. With humor and provocation, his subjects, appropriated from mass media, reveal the visual communication codes of consumer culture. This volume presents a retrospective overview of his work in its full scope. It focuses on his photographic work but also presents his forays into other media such as installations, drawings, and paintings. Iconic works by Prince, including his Cowboys and Fashion series, are brought together with rarely seen and previously unpublished pieces.