Season 1

1981 · 13 episodes

Episodes

1WildcatterBill Brodnax (Taurus Petroleum) drills for gas in the Cajun country of southern Louisiana. Witness how drilling is planned, financed, and carried out. In the closing moments, viewers learn alongside the wildcatter and his backers whether the well does in fact strike gas.
2The Colonel Comes to JapanLoy Weston, the American chairman of Kentucky Fried Chicken Japan, presides over 324 stores. Witness the setting up of a new outlet in northeast Tokyo.
3Gulliver's New TravelsExamining the future of AT&T as its telephone monopoly ends and a new era of tooth-and-nail competition begins.
4Fast Horse in a Bull MarketThe bizarre preparations for an auction where millionaires bid for race horses. (Tom Gentry Farms)
5BankruptInforex was a $70 million-a-year computer firm that rode the high-tech wave to prosperity in the early 1970s. Founded in 1968, it had burst on the scene with the IKE, a television-like data entry machine that had rendered the old punchcard systems obsolete. But the company had never been able to come up with a profitable second product.
6The Making of a Package DealEntertainment industries, searching for safer products with bigger returns on investments, have joined forces to create 'properties'. Witness one such property progress from inception to spinoff.
7Dogfight Over New YorkOne of the new airlines challenging the giants of the industry in the wake of deregulation, New York Air is followed from start-up to inaugural flight.
8Catfish FeverUnhappy with the unpredictability of cotton prices, many Mississippi Delta farmers are converting their hardscrabble land to catfish "farms" of 80-acre ponds.
9Not by Jeans AloneLevi-Strauss attempt to market a moderately priced, mass produced men's suit.
10The Kyocera ExperimentThe San Diego subsidiary of Japan's fastest-growing company -- Kyoto Ceramic -- illustrates Japan's management techniques.
11One Man's MultinationalTom Bata, chairman of Bata Shoe, visits his company's manufacturing plants in Chile, Upper Volta, Mauritius, Sri Lanka, and Kenya.
12The Jet Set: Boeing vs. the WorldHow market leader Boeing stays on top of the world aircraft business.
13Start-UpJohn DeLorean, a former executive at General Motors, has used his fortune, reputation, expertise, and connections to produce a new sports car.