Season 3

2022 · 12 episodes

Season three satisfies viewers’ appetites by sharing the origin stories of a group of bold pioneers behind America’s most iconic food empires such as Orville Redenbacher, Ettore “Chef” Boiardi, Wally Amos, Debbi Fields, and Tom Carvel among others.

1Submarine WarfareHigh School friends see an alternative to fast food with the "submarine" sandwich. But they are quickly met with the fierce competition of a new submarine joint, started by a physicist, that is trying to perfect the art of the franchise, and will go on to be the biggest restaurant chain in the world.
2A Cold OneIn the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one upmanship they will help create the most popular alcoholic beverage on the planet, introduce lager beer to the nation, and become two of the biggest companies on Earth for half a century.
3Do or DonutWhen a commercial caterer realizes his two best selling items are donuts and coffee, he joins forces with his brother-in-law to create a revolutionary donut chain; soon a rivalry starts with a beloved Southern-based donut shop.
4A Dish Best Served... SoftWhen his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit with customers.
5The Best Thing Since...In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.
6Cookie FortunesHollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store; housewife Debbi Fields opens her homestyle cookie shop in a mall.
7The Beef is OnWhen Col. Sanders sells his company to investors in 1964, the new owners identify a rising star within the organization: Dave Thomas.
8Pop StarsSmall town farmer Orville Redenbacher has a lifelong dream of creating the perfect popcorn kernel, leading to the first significant development of popcorn in thousands of years which he sells nationwide, eventually pitting him against industry rivals for supremacy of America’s oldest snack.
9Beyond the BurgerRestaurateur Glen Bell works to create a burger alternative for the fast-food market and after several setbacks goes on to help introduce the taco to America; two brothers look to beat the burger by betting that a roast beef sandwich can compete.
10Chain ReactionFormer wrestler Rocky Aoki and a perfume salesman become the unlikely fathers of a casual dining revolution when they open different establishments in the heart of New York City: one of America's first Japanese restaurants and a swinging singles bar.
11Let Them Eat Snack CakesMartha Entenmann takes the reins of her late husband's baking company and grows it into a national powerhouse; a married couple bankrupt one bakery, but succeed their second time around with a revolutionary way to sell snack cakes.
12Pasta PartyHector and Mario Boiardi open an Italian restaurant in Cleveland in 1924 and soon introduce Italian food to Americans; the brothers eventually find themselves in competition with James Kraft and his newest offering, macaroni and cheese.

Episodes