The Genius Paik poster

The Genius Paik

Korean · 장사천재 백사장

Created by Lee Woo-hyung

2023–present

Paik Jong-won takes on a new challenge to spread his brand and K-food abroad. Will he be able to make a successful business like he does in Korea?

First aired
2 Apr 2023
Episode length
88 min
Also known as
세계밥장사 도전기 백사장3, Business Genius CEO Baek, The Genius Baek, Business Genius CEO Paik
Country
South Korea
Language
Korean
Writer
Lee Yoo-jung
Elsewhere
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Seasons · 35 episodes

  • 2023

    Paik Jong-won is Korea's top restaurant management expert. But will he be able to successfully run a restaurant overseas? Paik Jong-won will be challenged with starting a full-fledged business in a land barren of Korean food. He opened a Korean restaurant in Morocco with GOT7 Bambam & actor Lee Jang-woo, then also in Italy with Girls' Generation's Kwon Yuri, singer John Park, and actor Lee Jang-woo again.

  • 2023

    The renowned Korean restaurateur Paik Jong-won joined forces with A-list celebrities to create a dream team, successfully managing restaurants in Moroco and Italy in season 1. This time, this dynamic team is setting out on another exciting adventure to an unfamiliar destination, aiming to introduce Korean cuisine to a global audience. Will they be able to succeed once again?

  • 2026

    Paik Jong Won’s challenge to become a top restaurateur around the world is not over. Paik Jong Won and his crew are dropped off in a new country once again. This time, they must open and run a restaurant in France, a country known for its gourmet cuisine. Actor Yoon Si Yoon, the “Baking King,” joins the team and harmonizes with the previous members. While French people are accustomed to multi-course meals, they introduce a Korean-style steak served as a single course, and they offer alcohol-fermented bread in the country of baguette. In a place where communication is difficult and the culture is different, will they be able to appeal to the French diners? Will their tactics work on the picky diners?

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